{ Design Process } How rendering a picture of your interior works ?

interior design paris

Visualising

For clients, visualizing their future interior is very important. Not everybody has the aptitude of understanding and picturing a concept only based on a floor plan.

The youtube video attached in the link below demonstrates how we use our 3D rendering software. It shows the last phase of the process. After reproducing your interior into a virtual model, we assign the different material/finishes, natural and artificial lights... a quantity of parameter that will give the software directions to create pixel per pixel, a photorealistic picture of the interior.

The new technologies will offer new possibilities. Nowadays, a 3D model can be 3D printed. More than a picture we can now render an interior in which you can walk in by using virtual reality in the same way you would use the google cardboard, soon it will be projected with augmented reality experience.

Nothing will replace a beautiful hand drawing sketch but modern technology offers photorealistic results that not only allow clear communication with your clients but also with builders and the different trades involved in the process. A picture is worth a thousand words.

Showroom: Flair New York

This month we sourced some accessories in Soho and we came accross this beautiful and inspiring showroom 88 Grand street - Flair Design. 

Against a signature backdrop of black and white, Flair presents a unique proposition in home furnishings, decoration and gifts.  Rigorously selected European and American vintage furnishings and accessories are seamlessly mixed with their own exclusive designs to create a highly individual style that transcends eras and origins. 

We selected two black & white bowls in a mat finish made by the ceramist Sandy Fellman for our ongoing project on gramercy park, their shape echo the shape of the light fixture while the B&W finish matches the original Robert Mapplethorpe photography on the wall behind.  

Interior Design beyond Design

Interior Design beyond Design

"De Curiositae», the latin origin of the term «cabinet of curiosity» signifies « about curiosity », an approach to consider in design process through a creative and intellectual interaction between objects and people, in order to stimulate senses and reflexion. A thoughtful composition with items and furniture that creates a dialogue between styles, their origins, volumes and materials. Let’s juxtapose a mid-century Rocking Chair design by Charles and Ray Eames with an antique Empire style mirror, the clean lines of one will contrast with the level of detail of the other. In the same time, it is interesting to observe the parallel induced, two different know-how and traditions, driven each one by a different economic and cultural context. Associating uncoordinated elements produces energy and vibrance in a timeless result that doesn’t follow ephemeral trends. 

Combining Interior & Graphic Design: make your customers ambassadors by stimulating their senses

When photographing your lunch is becoming a trend, and maybe a much-abuse practice, your customers have now the power to promote your brand through a variety of hashtags, #foodies  #foodgasm or #yummy, their imagination is limitless and the audience too. As an example, « food porn », identified more than 25 million times on twitter 54 million on Instagram, is an increasing tendency referring to the action, for a « foodie » (food enthusiast), of photographing his meal and sharing it with friends, fans and follower on social network.

How do you integrate branding strategy, graphic design, marketing strategy in your small commercial architectural projects ?

I always thought that good architecture is the one which as a result, disappear, giving way to good moment and art of living.  But in commercial architecture, in order to lead to even better moment and offering a global experience, I think that the interior design and graphic design conception should be one. We were questioning it, not so long ago with Cristina Hadzi (from the New York Hadzi Design agency) and were thinking about how her agency and mine could collaborate, gathering branding, graphic and interior design skills to offer commercial customer a more comprehensive service to raise their brand identity through a strategic art direction.    

"Maman", a café and bakery opened last year in New York (located at 239 Centre Street) is the best exemple, good communication strategy goes through a perfect harmony between graphic design and interior design. 

Totally transparent for the final customer, every detail, from the logo, to the flowery packaging design and the mismatching antique plates result from a thoughtful design process. I’m not saying that any choice isn’t a spontaneous decision, it’s just that like poetry, design is made of subtle arrangements, echoing one to each other. And at small-scale, it is maybe more interesting and exciting, for the conception and to design process, we deal with real people and not a group of stockholder, enhancing their story, personality and know-how. So at the end it’s more about interpretation than creation.

Last year we created a brand new company in antique dealing, exporting antique furniture from France to United states, our challenge was to create something fresh and passionating. We called it « Le Cabinet de Curiosité » which means Cabinet of Curiosity in French, dust off an antique concept into a clean and vibrant aesthetic, focusing on each object/furniture story, appreciating old know-how and traditions. The « power of image » is not a myth, after a meticulous graphic work, and without any background, we draw the attention of many professional reseller in US and professional in France who became partner... before officially launching the project! 

In each project, it’s very challenging, because more than creating interior design, we interpret stories, values, we try new concept and  create beautiful moment.

Explore more.

Gabriel Scott: Hypnotizing Design

It was supposed to be just a nice walk in Nolita, a cup of hot chocolat with lavender flavors from Maman, the new awesome place where to grab a bit, close to Lafayette. This area is always full of surprises, inspiring boutiques and showrooms. The discover of new talented designers can sometime make your day! 

Opened in October 2014, the windows of the Gabriel Scott showroom are very appealing, and walking inside is thrilling. 

We are not sure about the feeling it provides, and it’s the reason we love it, is it delicate or violent? Is it raw or refined ? Maybe their talent lies in capturing materials’ energy, turning it into graceful design pieces.  Take a look at the Welles Light Collection, floating in the air like a cloud, they channeled the vibrance of copper in a matte blacked steel cocoons, it’s very powerful and delicate. 

Another fascinating discovery, the Prong table collection using zebra grey marble from Turkey which they have selected. The richness of its lines and shades of gray, it’s stunning. And if you look closer, the stone disclose, as a secret, golden veines. The natural fresco revealing the violence of earth tectonic is circumscribed in elegant circular shapes, delicately supported by the force of a  brass base.  

We can’t wait to use their unique pieces in future project, the brillant and subtle contrast it brings in interiors, the dynamic and interactiveness sprayed open different dimensions. On adore.

*Excuse our French, we wish we would have enough english vocabulary to express how much it’s beautiful.  Please visit their website and showroom, enjoy ! 

5 South Korean Master Ceramicists

Icheon Ceramics Village in Gyeonggi Province, South Korea, is home to over 300 ceramics studios where artists use traditional techniques to produce a wide range of functional pottery and artwork. Nearly 40 of the studios still use wood-fired kilns. This video filmed by the American Museum of Ceramic shows five ceramic masters from Icheon at work in their studios. The process of creating is almost more beautiful than the finished pieces.